Brainstorm Communications | Scotiabank Blue Nose Marathon
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Scotiabank Blue Nose Marathon

Executive and Senior Leading Roles, In Halifax
About This Project

Blue Nose Marathon – Atlantic Canada’s largest participatory sporting event with 13,000+ runners and 1,500 volunteers.

The Role: As the Executive Director from 2013 – 2015, I managed the Blue Nose Marathon weekend taking place on Victoria Day weekend in Halifax including six running events, the Active Living Expo and Scotiabank Charity Challenge, raising over $500,000 annually.

Key Achievement: Built staff and volunteer capacity; upgraded administrative and office systems; expanded community engagement and social outreach; and implemented a new online registration system.