Brainstorm Communications | Spark Conferences
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Spark Conferences

About This Project

Spark Conferences is a national company that offers full conference services. In 2017, the company offered the first Atlantic Conference for Administrative Professionals in Halifax.

Role: Provided strategic advice about entering the Atlantic Market, wrote and implemented a marketing and communications plan to attract registrants, wrote promotional copy, a ghost article for the newspaper and media releases and social media content. Contacted 40+ groups, companies and organizations to raise awareness about the conference.

Location: Halifax, Nova Scotia

Key Achievements:

  • As a member of the team, exceeded the attendance goal by 30% for inaugural year
  • The conference was very well received by the attendees and Year Two is in the works