Spark Conferences is a national company that offers full conference services. In 2017, the company offered the first Atlantic Conference for Administrative Professionals in Halifax.
Role: Provided strategic advice about entering the Atlantic Market, wrote and implemented a marketing and communications plan to attract registrants, wrote promotional copy, a ghost article for the newspaper and media releases and social media content. Contacted 40+ groups, companies and organizations to raise awareness about the conference.
Location: Halifax, Nova Scotia